The deal underscores how top brands such as Apple and Nike, which long resisted distributing products via Amazon, are increasingly turning to the e-commerce site because it has become a critical channel for reaching customers. The new deal hopes to improve the quality of the products sold on Amazon at standard pricing.
CNET, which confirmed these plans with Amazon, explains that once this partnership of sorts goes into effect, authorized resellers will be the only ones allowed to offer Apple's products through Amazon.
The deal includes listings for the U.S., UK, France, Germany, Italy, Spain, Japan, and India, and they should begin appearing within the next few weeks. It will also list products from some approved Apple resellers.
While that is not the most straightforward answer we could have hoped for, there's a chance the "other factors" portion of that statement means that Amazon would like to avoid pitting its Echo line of smart speakers directly against Apple's alternative - or vice versa. Sellers with remaining inventory in Amazon warehouses will have to create a removal order, with the online retail giant offering to reimburse return or disposal fees until February 4, 2019. The company didn't respond to a request for comment Friday evening. Industry watchers, however, said Amazon could easily circumvent the rule by making Cloudtail, an entity in which it owns 49 per cent, a certified reseller of Apple products.
War broke out in 2015 when Amazon banned sales of Apple devices on its platform.
This isn't the first time Amazon has worked with retailers to crack down on third-party sellers.
A 2013 Supreme Court ruling upheld the right of people to resell any items they have purchased legally, even if they are copyrighted.
The latest change won't put AceBeach out of business, since it had already started phasing out Apple sales.