Earlier this week, Nike revealed an ad featuring former San Francisco 49ers quarterback Colin Kaepernick for the anniversary of its "Just Do It" campaign. Kaepernick has sued the league's owners, accusing them of colluding to keep him unsigned.
Trump has been a vocal opponent of athletes who kneel during the national anthem to raise awareness about police brutality against black Americans and other racial injustices.
ESPN reports that even though Nike hadn't used Kaepernick in any promotions for two years, the company had been paying him all along and looking for the right opportunity to bring him back into the public eye.
Trump sparked a mini culture war past year after he attacks National Football League players for protesting police brutality while in uniform, calling the athletes that do kneel for the anthem sons of bitches.
Material for Nike's new campaign featuring Kaepernick, who no longer players professional football, began circulating on September 3.
Kaepernick is now unsigned and has a pending lawsuit against the National Football League, which he accuses of blacklisting him.
In August 2016, Kaepernick began the movement to kneel during the USA national anthem in protest of racial injustice.
Nike's 30th anniversary ad campaign also includes tennis star Serena Williams, NFL wide receiver Odell Beckham Jr., and Seattle Seahawks rookie Shaquem Griffin, who had his left hand amputated at age four. "The social justice issues that Colin and other professional athletes have raised deserve our attention and action".
While many have lauded Kaepernick's stance, others have attacked him for what they see as disrespect to the flag and the military.