Instagram starts trialling in-app payments

Instagram quietly launches payments for commerce

After Messenger and Whatsapp, Facebook spotted testing Instagram payments feature to take on rival Snapchat

After setting up a card, users can use the payments feature to book an appointment at spas and restaurants from dinner reservation app Resy's Instagram page.

Unlike the Messenger and WhatsApp payments feature, the Instagram feature isn't about peer-to-peer payments.

The feature is not yet now available on Android, and we can expect it to roll-out soon. After the initial setup, users can make purchases from within Instagram.

Thankfully, with today's update to the service, you can now view videos from Facebook or Instagram right in a conversation thread itself without worrying that you would be force to leave WhatsApp for the duration of the video. Any users interested in sending or receiving payments through Instagram would simply need to add their add their debit or credit card information to start making exchanges through the platform. Earlier, users were redirected to the respective apps upon clicking a Facebook or Instagram video link.

To enable the update, Instagram users must have a business profile, sell physical goods and have a product catalogue through Facebook or an integrated partner.

Instagram: Is the Payments Feature the First Step Towards Native Commerce? They will also be able to make the payment for the booked table via Instagram. While WhatsApp Payments does a lot more than that. This means users will be able to navigate through the Whatsapp app, video call or chat with different people after playing a certain video and it will continue to play in a bubble on top of the app. Users can also move the video bubble on the app and it also features play/pause, full screen and close options just like the PiP feature of Youtube that was rolled out to all iOS users in January this year.

India is crowded with the UPI based payments app like PayTM, PhonePe, Tez, BHIM, SBI Pay etc. and now WhatsApp Payments!

At Facebook's F8 conference 2018, Mark Zuckerberg announced to video calling and AR stickers support to Instagram in the days to come. Whats app for organization, the recently introduced assistance targeting business, presently has 3 million users worldwide, " the face book CEO said. The photo-sharing app will soon receive AR camera effects that will offer better camera experiences, including face filters and effects, to the users.

Latest News