Fitbit finally realises women exist with new female health tools

Fitbit gets quick replies and menstrual cycle tracking

Fitbit activates female health tracking on the Versa and Ionic

There are plenty of great smartwatches and fitness trackers out there, and the two newest offerings from Fitbit may have recently caught your attention.

Women's health tracking allows female Fitbit users to log their menstrual cycles, record symptoms and compare between different cycles.

Those with an Android phone will be able to send up to five custom or pre-population replies that are 60 characters or less.

You can use these for text messages and messenger apps, with notifications from your phone displayed on your wrist, and no need to hold said phone anymore to get (a few) things done on the fly.

"According to a recent Fitbit survey, 80 percent of you don't know how many phases are in menstrual cycle and more than 70 percent of you are unable to correctly identify the average length of a cycle", the company wrote on its blog in March.

On the watch, you'll find this information in the Fitbit Today dashboard by swiping up from the home screen. Dexcom's app will be available in the second half of the year, while the rest of the app and clock faces that aren't available today should go live by summer 2018. The Limeade app and a clock face on Fitbit smartwatches will include quick surveys and daily tips to help improve well-being. By tapping into all of the other data you log with Fitbit (such as steps, calories burned, heart-rate, etc.), women will be able to see any links between biometrics and their menstruation.

Female users who own either an Ionic or Versa smartwatch will be able to see snippets of information related to their period on their wearable, including their fertility window. In the future, Fitbit hopes to use all this menstrual data to offer insights about how sleep and exercise impact your period and vice versa.

Finally, Fitbit has also announced a slew of new apps and clock faces, with many of them centered around managing conditions like diabetes and some forms of cancer.

As for the end user, Fitbit also notes that "having this knowledge helps women have better conversations with their doctor".

With the release of the Versa, Fitbit has also rolled out its new OS - Fitbit 2.0 - allowing all Ionic users to update to the new software.

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