Separately, Facebook CEO Mark Zuckerberg plans to testify before Congress about the company's privacy practices in coming weeks, according to a person familiar with the matter. The new Privacy Shortcuts is a menu where you can control your data in just a few taps, with clearer explanations of how our controls work.
The app was downloaded by 270,000 people, but also scooped up their friends' data without consent as was possible under Facebook's rules at the time. Therefore, instead of having settings spread across almost 20 different screens, users can now access it all from a single place. It claims that the experience is now now clearer, more visual, and easy-to-find. They can still target users with the data they bring themselves or what Facebook collects on users.
In addition, users will also have control over the information that Facebook utilizes to serve them ads and download the data they have shared with Facebook including photos, contacts, and posts and move them to another service.
The US Federal Trade Commission this week said it had launched a probe into whether the social network violated consumer protection laws or a 2011 court-approved agreement on protecting private user data.
Many small businesses would have availed of the Partner Categories feature, as they might not necessarily have had a large amount of their own customer data to draw insights from.
Facebook hasn't added any new settings, but it has shuffled around existing settings so that users don't have to look up how to access their information.
Back to 2018, and Facebook heard in media reports that the two parties may not have deleted the data.
The proposed changes include even control of advertisements that a Facebook user would like to watch, review posts shared or reacted to searches made on the social media platform. It should not be surprising that Facebook will have records of all your Messenger app calls and messages, a list of advertisers they've given your information to and a history of your posts, pictures and interactions.
Partner Categories allows third-party data aggregators to offer their targeting directly on Facebook. Starting this week, Facebook won't allow using this service from data providers of any kind. These updates are totally about transparency.
"Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data", said the firm's VP and Chief Privacy Officer of Policy, Erin Egan, and VP and Deputy General Counsel, Ashlie Beringer.
Prasad further said that a United Kingdom parliamentary committee is conducting an investigation and added that he did not wish to comment on the views of one of its members.