Christopher Wylie is a former director of Cambridge Analytica, a data analytics firm which has allegedly accessed the data of millions of Facebook users to serve the interests of various political parties, he had told the British Parliament. Wylie, 28, claims the data was sold to CA, which then used it to psychologically profile people and deliver material in favour of Donald Trump during the 2016 U.S. elections. He said that Cambridge Analytica was also used in countries that are struggling democracies, which he called "an example of what modern-day colonialism looks like".
Wylie said SCL India has a database of 600 districts and seven lakh villages.
Wylie added that "Aggregate IQ, which received 40% of vote leave's funding, also worked on projects that involved hacked material and kompromat and distributing violent videos of people being bled to death to intimidate voters and this is the company that played an incredibly pivotal role in politics here". Tyagi has pointed out that Cambridge Analytica's tactics were not used in their India campaigns, that they (CA and SCL) had yet to make a mark in India and that SCL did not help out OBI in any "digital capacity". It is curious why, after such a long and successful run, they did no work in India after 2012, especially with a big election season in 2013-14. But I know that they have done all kinds of projects, both regional.
However, he said the main goal of Cambridge Analytica, SCL and other linked companies, was not merely to win elections, but to use their role in those elections to "capture" governments and then use those contacts to change laws and regulations for the benefit of other companies. One reason for its potential efforts perhaps not being made public yet is that Wylie is reported to have left Cambridge Analytica in July 2014. "Obviously, that's a country which is rife with political discord opportunities for destabilization", Labour MP Paul Farrelly, member of the parliamentary committees said during Wylie's questioning.
The culture select committee has asked him to reappear after he told them CA did not use Facebook data. So SCL UK managed to do in a few months what took the Indian government 60 years? Why is India's perpetually lying Law Minister (Ravi Shankar Prasad) throwing allegations in the media. To buttress his claims, he shared three documents related to SCL India - the Indian wing of CA's parent company SCL Group - on Twitter.
Kalin is said to have told Eustace what "we could do with you once you are in government" and what the candidate might say in his campaign. These include elections in Uttar Pradesh, Bihar, Madhya Pradesh, and Rajasthan in addition to the 2009 Indian General Elections. Also, lawmakers said that the Facebook co-founder has to appear before US Congress.
In addition to this, Facebook has promised that once its investigation is complete, it will start notifying users of the social network service whose data may have been compromised in the Cambridge Analytica controversy.
There is absolutely no evidence that Cambridge Analytica has worked on a single election campaign in India - but yes, they've been trying.