But the sharp increase in other expenses suggest other small businesses can get in on Valentine's Day sales, too.
The one-two punch of Valentine's Day on Wednesday and the run-up to the Chinese Lunar New Year in Friday are expected to create huge demand for air cargo this week, according to carrier estimates. The florists can't encourage people to have their arrangements delivered a few days in advance, because people won't be in the office to enjoy them for as long.
Most of the cabbage roses in Benguet are planted in Atok, the highest town in Benguet where it is 4 degrees colder than in Baguio City.
She added: 'As is the case with all florists, we have to adjust our prices during the Valentine's period, however we have been careful not to inflate the price which is representative of grade A+ roses'.
Something to watch out for is the flower delivery business' "substitution policy".
But when the holiday is later in the work week, it's easier for Hossini to encourage customers to have early deliveries. The organization has conducted this annual survey annually over the past 15 years. This year, he bought a red sequin jacket for the occasion.
Frank Diaz, the global marketing manager for the UPS Americas region, said the carrier has expanded its temperature-controlled floral operations in recent days "to move more than 514,000 boxes of flowers".
"They're classic, you know", Viviano said. "We design our collection and determine what are the actual flower arrangements and bouquets that we'll be selling", said Brittany Graunke, CEO of Flowers For Dreams.
Monday represented the calm before the storm, which will roll in Tuesday. It's no longer left until the last minute, as the majority (28%) of Valentine's purchases in the UAE are made on 11 February. "That's when the phones will be ringing off the hook", Hirst said.
And unsurprisingly, florists experienced a whopping 500 per cent increase in sales on Valentine's Day past year compared with an average Tuesday that month. You can recut them at each water change as well.
The most odd request was when someone brought in a portable heater to be delivered with a bunch of flowers.