Rumor: Google Is Setting Up Its Own Game Streaming Service

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Report: Google developing a game streaming service codenamed 'Yeti' with console hardware

With the gaming industry now valued at around $110 billion, it is no surprise that Google would want a bigger slice of the pie as figures continue to grow. The project was originally created to work through Chromecast, but The Information also hints that Google has experimented with building a game console and controller purchasable specifically for using the service.

Let's say Google launches a game streaming service with a modest monthly subscription price, granting you access to a library of games playable via a Chromecast.

Google is building a cloud-powered video game console and subscription streaming service, according to a report on Wednesday.

Yeti has reportedly gone through several iterations, including one that would have worked with a Chromecast.

Reports this week are claiming that Google will be launching a game streaming service at some point. This means Google must be taking the console approach quite seriously.

An expansion of the Made by Google lineup, the two-year old Yeti project is led by VPs Mario Queiroz and Majd Bakar.

However, despite being one of the biggest companies on Earth, Google has failed to make much headway in gaming so far, and even YouTube's streaming services are still seen as inferior by many when compared to the likes of Amazon's Twitch platform. Last month, the company went all out to bring Phil Harrison, a former PlayStation and Xbox executive, on board to help get some ideas on the board. If Google's efforts with Yeti are successful, it will grab a piece of the $109 billion video game market.

We've reached out to Google for a comment on the existence of the games console and will update this article when we hear back.

Google has already had discussions with some game developers but now, it is unclear whether or not the company has managed to secure any games for the service.

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