Google's hardware team absorbs Nest to co-develop products

The Google Home left and Amazon Echo Plus.                  Tyler Lizenby  CNET

The Google Home left and Amazon Echo Plus. Tyler Lizenby CNET

Nest, Alphabet's smart home security subsidiary, is joining Google today.

The announcement was made by Google Hardware SVP Rick Osterloh and Nest CEO Marwan Fawaz, and acknowledges that smart devices are becoming an increasingly integral part of our everyday lives.

From connected light bulbs, to plant sensors, to smart locks, and beyond, smart home tech is growing and evolving rapidly. Meanwhile, Google increased its own focus on the home with its line of smart-speakers, which compete with Amazon's Echo products. Nest products are still designed and managed by Nest, an Alphabet company.

Fawaz told CNet that Nest has shipped more than 11 million products since 2011, when its first thermostat went on sale. According to CNet, the Nest branding isn't going anywhere anytime soon, but it doesn't seem insane to envision a time when every piece of Google hardware is sold under its own name, in the interest of simplifying things for customers. Originally, Nest was supposed to be the core of Google's hardware efforts, but instead Google chose to create a separate division to produce its Nexus, Pixel, Chromecast, and Google Home devices.

"The goal is to supercharge Nest's mission: to create a more thoughtful home, one that takes care of the people inside it and the world around it", Google wrote in a blog post.

The companies had already begun to collaborate on hardware development, with Google previous year testing acoustics and its speakers at a Nest facility. "This reorganization doesn't guarantee success given the issues with Pixel XL and Home mini and Amazon momentum, but organizes "like" resources together which could lead to more products more quickly".

Nest, which has previously operated as an Alphabet subsidiary, will now be merged into Google's hardware division.

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