"Every year, we choose the baby who best exemplifies Gerber's long-standing heritage of recognizing that every baby is a Gerber baby", said Bill Partyka, chief executive and president of Gerber. (The Gerber baby drawing goes back many more decades.) Within minutes, the engaging smile of the spunky new "spokesbaby" charmed the anchors and captured America's heart.
Another user, catfishwithketchup, commented on Warren's Instagram photo: "My older sister has Down syndrome and she inspired my husband and I to start our family by adopting a baby with Down syndrome".
Beating out more than 140,000 other entries in Gerber's 2018 Spokesbaby contest was Lucas Warren, USA Today reported.
Gerber has received countless photos over the past 90 years from parents who think of their little ones when they see Gerbers iconic baby logo.
A popular baby product brand, Gerber has named Lucas, a baby affected with Down syndrome as "Spokesbaby of the Year".
According to reports, Lucas' mother did not expect him to win the title. So far, Barker says there have been no confirmed orders for the proposal, but he says that he's had several "very interested" people call to find out more. He is the first child with down syndrome to take the title in the contest's 91-year history.
He will receive $50,000, and the Dalton, Georgia, boy's image will be featured in the company's social media posts.